How We Helped A Local Consultant Get More Visibility (And Become A Bestselling Author!)

A Case Study On Douma Leadership

Apologies if I sound like a damaged record, but there are some matters that are so important in the world of digital marketing, that I cannot say them enough.

One: you need a correct website.

And two: a correct website isn't enough.

Even if you know this, of course, there's a difference between knowing and doing. And it is handy for small enterprise proprietors and entrepreneurs to fighting with records overload when it comes to marketing.

That used to be the case for our client, Yvonne Douma.

Yvonne is just about the friendliest and most knowledgeable verbal exchange teach and HR professional you will ever meet.

But she got here to us with lackluster marketing substances that we're serving her. She didn't have any type of digital advertising strategy, and she was once undecided how to get one.

Yvonne knew something wasn't working, but she did not understand how to get to the place she wanted to go. If only she may want to join with the proper people, they'd see what super traits she brings to the table. And it truly is the place we got here in!

Over the previous year, we have helped Yvonne with manufacturer redesign, responsive website design, copywriting, social media advertising and advertising, and content advertising and marketing for her expert services company, Douma Leadership.

We also furnished the honestly necessary cherry on pinnacle of all these services - strategic consulting (my favourite!).

Throughout the process, we've helped Yvonne clarify her services and her company and find out an on line voice she can be proud to share with the world.

Oh, and we additionally helped her turn out to be a best-selling, self-published author, too (no biggie!)

It's been our pleasure to work with Yvonne, and we look ahead to even greater success together in 2022.

"I wanted to absolutely rebrand my business and reached out to us for help," she says. "My website is professional, convenient to navigate and appears great! Susan and her crew have been supportive, encouraging, and are difficult me to put myself out there and have the courage to be seen."

If you'll like to assist your small enterprise acquire happy human beings and healthful profits through management development, HR consulting, and fighting resolution, we can't endorse Yvonne extraordinarily enough.

And if you'll like to comprehend greater about how we have helped Yvonne boost her online voice to attain greater clients, preserve reading!

Step One: Strategy
You would not put together an Ikea bookshelf barring consulting the directions first, and that's just a few boards of wooden and some screws.

Yet many small business proprietors leap right into the deep cease of the digital advertising pool, without any format at all. Sometimes they cannot even swim!

And that is the place business advertising and marketing strategy consulting comes into play.

As a private business advertising approach consultant, I work one-on-one with my clients to make their advertising more powerful and nice than ever before. I LOVE seeing people have massive breakthroughs and sooner or later apprehend what to do and how to do it (and when these people are as pleasant as Yvonne? Bonus!).

For Yvonne, this has meant everyday conferences to achieve readability on her business model, define her perfect target market, and brainstorm develop marketing strategies exceptional for her business.

Yvonne and I nevertheless meet regularly, and I always appear forward to our Zoom sessions. We use them to make sure we remain on music and maintain innovating.

Step Two: Refining Yvonne's USP & Refreshing Her Website

Many times, purchasers come to my team with a website and brand that just don't seem to be up to snuff. This used to be the case with Yvonne, who'd already put some effort into her on-line marketing.

Thankfully, all we wished to do was tidy up her logo, however she in any other case had a company that we both agreed desirable her well.

But her historic internet site used to be no longer serving her. Not only did it appear dated, however it additionally didn't supply a complete picture of the offerings and fine that Yvonne brings to the table.

So our group went to work, building a responsive and search engine optimization internet site that did a a good deal higher job explaining Yvonne's unique selling role (USP).

One of the many exquisite matters about having a internet development agency on your side is that your internet site can be without problems updated. Over the months and through our classes together, Yvonne and I in addition whittled away at brand, coming up with new and increased offerings and offerings.

And considering that we built the website, updating it with new content and services is a easy and pain-free process.

Step Three: Create A Landing Page
Websites are great, of course, but they're only one kind of on line property that can help grow a business. That's why we like to assist clients launch touchdown pages as well.

A touchdown page is a stand-alone, one page internet site with a very particular purpose. They're a very beneficial tool to have in your toolkit.

For Yvonne, we created a landing web page round a one of a kind webinar she created to help female in the place of business take their power back. In order to get the free presentation, human beings had to signal up with their emails.

So the particular purpose of this landing web page is to collect e mail addresses so that Yvonne can develop her mailing list. And whilst we're doing that, we're sharing a fantastic useful resource that personalizes Yvonne and helps plausible purchasers develop to know, like, and have faith her. Win-win-win.

Step Four: Promote, Promote, Promote
Even when you have a wonderful web optimization website like we organized for Yvonne, it can nonetheless take months to begin displaying up in search outcomes - it's simply the way Google works.

And most commercial enterprise owners I comprehend don't seem to be inclined to sit on their hands for a few months!

That's why we coupled the launch of Yvonne's internet site and landing page with a smart social media strategy.

This blanketed carefully curating content for her Facebook, Instagram, and LinkedIn accounts, which showcased her expertise, her experience, her services, and her personality. We did this via custom graphics, as nicely as by an assortment of different content.

We've also prompted Yvonne to put herself out there as lots as possible - and when she does, she continually gets first-rate results!

Step Five: The Book
When you have as lots expertise and information to share as Yvonne does, a book is regularly a next logical step - especially when you're concurrently attempting to grow your business and your social media following.

A book is one of the exceptional methods to clearly join with achievable customers. In this way, it is an worthwhile piece of advertising in its own right. And absolutely having a excellent promoting book is a great way to set up yourself as an specialist (not to point out crossing a 'to do' off the bucklet list!).

First, right here is every other huge kudos to Yvonne. You can tell from the first page that REFRAME is a labour of love, and that Yvonne is aware of her stuff when it comes to relationships and communication. If you ought to use a blueprint to better verbal exchange skills, we relatively advise you check out REFRAME: How To Change Your Conversations To Resolve Those Messy Conflicts.

Moreover, advertising a e book takes a lot of effort, even when you've received a advertising group by using your side. We all rolled up our sleeves to market the heck out of REFRAME this previous summer, and those efforts paid off. For Yvonne, this supposed getting outside of her alleviation region to make on line videos to promote the book launch.

First, we commenced with (you guessed it), a touchdown page, which we launched prior to launch day. We used it to drum up excitement, introduce readers to Yvonne, and encourage involved people to signal up for notifications.

Next up, we developed a campaign with specific bonuses to motivate people to buy on launch day. This included paid social media and Google ads, a concerted electronic mail campaign, a press release, and extra natural social media.

The end result? Yvonne shot up to the top of the Amazon fantastic seller list in her category, and she can now proudly call herself a self-published, best-selling author.

And no longer surprisingly, REFRAME is ranked 5 stars!

Step Six: The Sky's The Limit
One of the things I love the most about my job is how a lot my customers inspire me. When I think about the entirety Yvonne has completed in the previous year, I get goosebumps! I also get enormously proud of my team, who have labored challenging to assist make Yvonne's imaginative and prescient a reality.

And of course, that vision continues to grow!

We're proud to aid our customers all through all their special journeys. Working for yourself is sincerely challenging, which is why it's beneficial to have an award-winning digital advertising enterprise in your corner.

If you may want to use assist growing your brand, showcasing your business, and nurturing your dream to a reality, please attain out! We're a full carrier agency, and we'd love to help you, just like we helped Yvonne!

To Your Business Success,

Susan

Susan Friesen, founder of the award-winning net development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who war with having the lack of knowledge, talent and guide needed to create their online enterprise presence.

As a result of working with Susan and her team, consumers experience confident and relieved knowing their on-line advertising is in sincere and caring arms so they can focus on constructing their business with peace of idea at having a ideal support machine in vicinity to information them each and every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".